Gamification design matrix (Table A – 2)

Objective	Target Behavior	Player Type	Motivation	Feedback	Dimension of Fun	Tools
Increasing engagement in discussion with others	Check their discussion thread count	Killer	To see if their discussions thread count is the highest. Who is the player out pacing? Who is ahead of them?	Where they stand relative to other players?	Challenge	Points Leaderboard
Increasing the level of consideration for different perspectives	Review the Differing Point of View section	Killer	To see if the player can review more than anyone else.	How many reviews have they done to date relative to other players in their cohort?	Discovery	Points Leaderboard
Increasing engagement in discussion with others	Set a target discussion amount for a particular time period	Killer	To meet this target discussion amount more than any other player.	Statistics of meeting their discussion target compared to how well others are meeting their discussion target.	Challenge	Badge
Increasing the level of consideration for different perspectives	Set a Differing Points of View target to review	Killer	To meet their Differing Points of View, set a larger target than other players.	Statistics of meeting their Differing Points of View target compared to how well others are meeting their target.	Challenge	Points Badge
Increasing engagement in discussion with others	Watch instructional material on the how to use the discussion area	Killer	To watch and participate in the instructional videos sooner than anyone else.	Statistics of how long it has taken them to participate in the instructional items.	Challenge	Points
Increasing the level of consideration for different perspectives	Watch instructional material on the value of viewing other perspectives	Killer	Statistics of meeting their discussion target compared to how well others are meeting their discussion target.	Statistics of how long it has taken them to participate in the instructional items compared to their cohort.	Challenge	Points
Increasing engagement in discussion with others	Participate in the discussion groups	Killer	To be the most active player in the discussion groups.	Statistics of how many discussions the player has participated in.	Fellowship Expression	Points
Increasing the level of consideration for different perspectives	Read through other users' discussion posts	Killer	To be the most active player in the discussion groups.	Statistics of how many discussions the player has viewed/read.	Discovery	Points
Increasing engagement in discussion with others	Participate in the discussion groups over time	Killer	To be the most consistent participant in the discussion groups.	Statistics that show how long the player's been participating and the last time the player participated.	Fellowship Expression	Points Badges Leaderboard
Increasing the level of consideration for different perspectives	Read through other users' perspectives over time	Killer	To be the most consistent participant in the discussion groups.	Statistics that show how long the player's been participating and the last time the player participated.	Discovery	Points Badges Leaderboard