Summary

Email is a very important feature for a lot of companies that work with marketing. We’ve gone through how you can create emails. We’ve seen different elements and how you can create pretty emails. We’ve seen the differences between Outbound marketing emails and Real-time marketing emails.

We’ve also seen the importance of previewing and testing and have seen that the Litmus preview functionality is amazing and will help your company a lot. We’ve also talked a bit about the importance of creating marketing templates.

We’ve seen how you can send your emails, which we are also going to talk about in the next chapter. We finished this chapter by talking about analytics and how important analytics are to improving your company’s email marketing.