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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

You're reading from   Becoming a Microsoft Dynamics 365 Marketing Functional Consultant Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781803234601
Length 374 pages
Edition 1st Edition
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Author (1):
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Malin Martnes Malin Martnes
Author Profile Icon Malin Martnes
Malin Martnes
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Table of Contents (17) Chapters Close

Preface 1. Part 1 –The Foundation of Dynamics 365 Marketing
2. Chapter 1: The Basic Configuration of Dynamics 365 Marketing FREE CHAPTER 3. Chapter 2: Managing Leads, Accounts, and Contacts 4. Chapter 3: What Are Segments and Lists? 5. Part 2 –Core Features of Dynamics 365 Marketing
6. Chapter 4: Managing Marketing Forms, Pages, and Websites 7. Chapter 5: Creating Marketing Emails 8. Chapter 6: Outbound Customer Journeys 9. Chapter 7: Real-Time Marketing Journeys 10. Chapter 8: Managing Events 11. Part 3 –The Microsoft Ecosystem Adding Value
12. Chapter 9: Dynamics 365 Customer Voice 13. Chapter 10: Power Platform 14. Assessments 15. Index 16. Other Books You May Enjoy

Dataverse

Dataverse is the database that all Dynamics 365 Customer Relationship Management (CRM) applications are built upon. You cannot have a Dynamics 365 solution built on something other than Dataverse. Dynamics 365 Marketing cannot be set up on-premises. Power Pages and model-driven Power Apps also run exclusively on Dataverse. Dataverse is where you make your customizations to the database, and where you can add specific things that are just relevant to your company. This can be a column on the account where you register a local VAT number, or have your own membership number that you want to register.

In Dataverse, everything is stored in tables. A table contains several columns where you add information specific to each row.

In Figure 10.2, you can see the following:

  1. Table name: Account
  2. Row: MaCoTra AS
  3. Column: https://www.macotra.no/:

Figure 10.2 – Account table

All of your data is stored in tables, and all of your tables...

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