Creating user empathy maps
As a product manager, it’s your job to look out for the user’s best interests. However, in order to do so, you will need methodologies that allow you to document your understanding of the customers, as well as help your colleagues understand them. Empathy maps are used a lot in both the agile community and wider design communities. They are an important and powerful tool in both cases. With user empathy being such a central driver of product strategy, it is not the responsibility of a single person, and it is also not accomplished in one go. User empathy needs to be built into every aspect of the product experience and every decision that is made during product development.
Design a user research strategy that allows you to survey and interview customers on a variety of scales and use cases. As we learned in Chapter 7, the most important place to start with your user research strategy is by making a customer journey map to see how customers...
