You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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Measuring revenue

Revenue metrics help a business understand how much money it generates from its products or services. These metrics can include total revenue, growth, average transaction value, and CLV.

Tracking revenue is essential for several reasons. First and foremost, revenue is the primary driver of a business’s profitability. By tracking revenue metrics, a company can understand how well it performs financially and make informed decisions about allocating its resources.

Tracking revenue can help a business figure out how well it is doing financially and also spot trends and patterns in how customers act. For example, a company might see that a certain product or service is making a lot of money, which shows that there is a lot of demand for it. A business can decide which products or services to invest in or stop offering by looking at its sales data.

Tracking revenue metrics is an integral part of running a business because it helps a company understand its...