Defining business metrics

In a small organization, the CEO of the company is often the default product manager. In medium-sized organizations, there are multiple product managers managing different aspects of the product. And in big companies, there are teams of product managers who are in charge of the different products and their features. Depending on the size of the product team you are part of, you might not have full ownership or visibility into all of the business metrics being measured and monitored across the organization, but it’s important to learn about business metrics so that you can understand the priorities that are being communicated to your team.

Business metrics include measuring the financial impact of the product as well as the efficiency and effectiveness of things such as marketing, sales, and operations that don’t have to do with product development. With metrics such as revenue, adoption, and churn, you can figure out how much your product...