Determining the right billing option for your needs
AdWords offers three main options to pay for ads. Advertisers can choose to pay before ads run (manual payments) or after clicks are accrued (automatic payments). Advertisers can also apply for invoicing to get a line of credit from Google—an option typically used by large advertisers.
Getting ready
The following table explains the three payment options in more detail and for whom each option is most appropriate:
How you pay
|
Billing option |
How it works |
|---|---|
|
Manual payments |
Advertisers prepay and add funds manually to AdWords before ads run. |
|
Automatic payments |
AdWords charges you after ads run. You are billed either 30 days after your last payment or when you reach your next billing threshold. |
|
Monthly invoicing |
Google provides a line of credit and advertisers pay via check or wire transfer after ads run. To be eligible, businesses have to be registered for a minimum of one year, and meet country-specific spending requirements. AdWords... |
