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WordPress 5 Cookbook

You're reading from   WordPress 5 Cookbook Actionable solutions to common problems when building websites with WordPress

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Product type Paperback
Published in Mar 2020
Publisher Packt
ISBN-13 9781838986506
Length 660 pages
Edition 1st Edition
Languages
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Author (1):
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Rakhitha Nimesh Ratnayake Rakhitha Nimesh Ratnayake
Author Profile Icon Rakhitha Nimesh Ratnayake
Rakhitha Nimesh Ratnayake
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Table of Contents (16) Chapters Close

Preface 1. Setting Up WordPress and Customizing Settings 2. Customizing Theme Design and Layout FREE CHAPTER 3. Using Plugins and Widgets 4. Publishing Site Content with the Gutenberg Editor 5. Managing Users and Permissions 6. Setting up a Blogging and Editorial Workflow 7. WordPress as an Application Framework 8. Improving Usability and Interactivity 9. Building E-Commerce Sites with WooComerce 10. Troubleshooting WordPress 11. Handling Performance and Maintenance 12. Improving Site Security 13. Promoting and Monetizing the Site 14. Other Books You May Enjoy Appendix

Promoting and Monetizing the Site

The main purpose of building a WordPress site is to provide information, products, or services to people who need them. So, it's essential to find ways to bring more and more visitors to the site, regardless of the type of website. Promoting the site through various channels is the key to driving more traffic to the site. Apart from non-profit websites and personal blogs, we need to generate revenue for maintaining the site or building the business. The process of converting existing site traffic to revenue is called monetization. So, we will be looking at ways to promote and monetize the site throughout this chapter.

The main goals of this chapter are to implement methods of bringing more visitors to the site and to create strategies for generating revenue. We will be achieving these goals using a series of steps. The first step is to make...

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