Chapter 37. Trends in the Global Automotive Sector – Implications for Testing and QA
The automotive sector faces uneven demand, based on geographies and season. Globally, the demand has been impacted with shifts in consumer buying behaviour, expanded regulatory requirements, and increased information availability. China has been a key player in the automotive segment and the government in China is making significant infrastructure investments for the global automotive manufacturers to find it attractive to manufacture in China. Global strategies of OEMs, part suppliers, and dealers impact the automotive industry in China.
In this chapter, we will discuss the following topics:
- Business drivers for global automotive evolution, including consumer demand, regulatory requirements, and increased availability of information
- Key highlights from the growing Chinese automotive market
- Influence of global automotive trends on the Chinese market
- What do these trends mean for QA in the automotive...