QA of digital marketing applications – key validations

QA of digital marketing applications should include validation of content quality, message quality, and social media:

We will see all the preceding things in more detail in the following list:

• Content quality validation: This involves the testing of the content displayed to prospective consumers for characteristics such as usability, high availability, compliance to standards, and compelling graphics. The content needs to be tested for accessibility of the links/hyperlinks that need to direct to the appropriate web page. Countries such as the USA and Europe have mandated accessibility according to the WCAG guidelines.
• Message quality validation: This ensures that the messages displayed on the website are tested for uniformity, multi-browser and mutli-channel compatibility, and visual and voice compatibility.
• Social media integration and interface validation: This involves the testing of content for integration and interface with...