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StartupPro: How to set up and grow a tech business

You're reading from   StartupPro: How to set up and grow a tech business Practical guidance on how to turn your passion, idea, and technical skills into a successful business

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Product type Paperback
Published in Dec 2014
Publisher
ISBN-13 9781783001422
Length 238 pages
Edition Edition
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Author (1):
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Martin C Zwilling Martin C Zwilling
Author Profile Icon Martin C Zwilling
Martin C Zwilling
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Table of Contents (15) Chapters Close

StartupPro: How to set up and grow a tech business
Credits
About the Author
About the Reviewers
Preface
1. Do You Have What It Takes to be an Entrepreneur? FREE CHAPTER 2. Does Your Dream Idea Have the Potential to be a Business? 3. When, Where, and How Do You Formalize a Technical Business? 4. Does a Technical Entrepreneur Really Need a Business Plan? 5. When and How Do You Find Funding for a Technical Business? 6. After the Funding, How Do You Survive the Execution Risks? 7. Are You Ready for All the Leadership and Team Challenges? 8. Do You Understand How Social Media is Changing the Business Landscape? 9. If You Build It, Will They Find You, and Will They Use It? 10. Can You Build the Relationships Needed to Succeed in Business?

Using viral marketing effectively


Every time I challenge a technical business plan with little or no budget for marketing, I get the answer that they will be using viral marketing, which costs nothing. The founder explains that the product is so buzz-worthy that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

First of all, Seth Godin (http://sethgodin.typepad.com/seths_blog/2007/10/is-viral-market.html) pointed out a few years ago that viral marketing does not equal word-of-mouth. His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review.

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

At any rate,...

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