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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Service Cloud capabilities

Service Cloud adds everything you need to turn the world’s #1 CRM into the hub of an optimum customer service experience. As a B2C Solution Architect, you’ll need to understand what capabilities a base Service Cloud license adds to the Lightning Platform, where additional licenses can be added to unlock additional features, and how it supports your overall B2C solution.

The most important Service Cloud capabilities in this context include robust case management tools, chat support, knowledge management, service contracts and entitlements, Computer Telephony Integration (CTI), and Omni-Channel Routing.

Service Cloud editions

Service Cloud, like most Lightning Platform based products, is available in multiple editions.

The four options for Service Cloud editions are:

  1. Essentials
  2. Professional
  3. Enterprise
  4. Unlimited

Of the capabilities outlined in this chapter, most are available in either Enterprise or Unlimited. The available features in Essentials...

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