Summary

We learned a lot in this chapter about e-merchandising. You now have well-presented products with descriptions that actually sell.

Specifically, we covered:

• Categories: We learned about planning, structure, creation, and describing them in an enticing manner.

• Products: We saw how to create and implement them as well as creating short, concise sales copy that sells.

• Product options: We looked at a whole range of ways to enhance, highlight, and offer options on your products, including special offers, linking accessories, attributes, recently viewed, and offering customization.

Now that your products are ready, it is time to look at the rest of the content of your site and how to give more to your customers and how to get more customers.