Enterprise Designer framework

In Chapter 1, Designing a Strategy, we outlined the five core components that are needed to describe any organization, along with the sequence in which to capture them. Here is a quick reminder. Every business has goals. The way to achieve goals is to create customers. To retain those customers, offer products and services that the customers want. To provide these services in a consistent and repeatable way, design processes. These processes combine seven elements together. The five basic components are:

• Elements (seven elements that are used to configure a process)

• Processes (ten types of process and how they relate to each other)

• Products and services (how and why to create a model of products and services)

• Customers (how and why to create a model of customers)

• Goals (where the five types of goal fit into your business model)

Let's take a closer look at these five components. Each component breaks down into greater detail. In all, there are 26 components that can...