Strategies for building referenceable customers
You now understand what a referenceable customer is and why such customers are important to you and your company. It is also crucial to understand what steps and actions you can take to identify, cultivate, and showcase advocates. Let us explore that in the subsequent sections.
Identifying potential advocates
We’ll explore strategies to transform a typical customer into a vocal advocate. Meanwhile, several readily accessible resources can help you quickly identify promising advocate candidates—the proverbial low-hanging fruit:
- Engagement metrics: Analyze customer engagement metrics through your product or service. Frequent users who utilize the product extensively and leverage its advanced features are often prime candidates for advocacy. Once you have a list of customers that fall into your highly engaged category, here is an example of how you might approach them for an advocacy program. Taking this email...
