Obtaining sponsorship

Earning money via advertisements is just one, very easy, way to bring in revenue from a game but, as already discussed, it is not likely to earn the game developer very much money unless the game is extremely popular.

An alternative way of making money from a game is to obtain sponsorship from a publisher. There are several different types of sponsorships, and it's a good idea to carry out full research before committing to a contract, but the most common types of sponsorship are explained in this section.

Tip

Sponsors may offer varying terms and will often have their own customized sponsorship deals. Please ensure that you fully understand the terms of any contract that you enter into, taking professional legal advice as appropriate. The following explanations are offered only as a guide to some of the types of sponsorship that are available.

Understanding sponsorships

Sponsors will pay you to put their logos and web links into your games so that each time your game is...