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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
Concepts
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Index

As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.

A

A/B testing 127, 133, 203

real-world example 133

valuable insight 133

account-based benchmarks 212, 213

real-world examples 213

adoption 171

strategies 171

Amazon Web Services (AWS) 35

analytics tools

real-world example 135

setting up 135

annual contract value (ACV) 223

annual recurring revenue (ARR) 189, 210

real-world example 210

app onboarding

optimizing 131

artificial intelligence (AI) 98

average contract value (ACV) 221

real-world example 222

average revenue per annual user (ARPAU) 221

real-world example 221

average revenue per monthly active user (ARPMAU) 221

real-world example 221

average revenue per user (ARPU) 210

benchmarking, by industry 214

impacting, customer acquisition cost (CAC) payback 214

metrics...

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Authors (1)

Profile icon Chen
Chen
LinkedIn icon
Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.
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See other products by Chen

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