Chapter 2. The Experience Design Process
"Do the difficult things while they are easy, and do the great things while they are small."
- Lao Tzu
This chapter addresses the following questions:
- What is the experience design process?
- How does experience design fit into the broader product development process?
We tend to think of processes as linear entities, just like stories--with a beginning, an arc of action, and an end--in our case, a successful finished product. Indeed, from a bird's eye view, experience design fits this model well, neatly positioned as the middle phase of the overall product development process:
Define > Design > Build
There is practically an endless variety of products in the world--physical, digital, and hybrids. Zooming in on each phase of the overall development process reveals a spectrum of variation just as wide. The fact is that a single unifying approach to design process does not, and probably cannot, exist. Understanding how experience design processes fit into...
