Summary

With the competition that companies have today, they must think and plan their paid ads strategy in order to have an edge and be ahead of the competition. SEO and organic contacts are a good and essential part of the strategy, but it's not enough. In this chapter, we covered all the information you need in order to create a strategic plan and paid campaigns on social media for your business. We focused specifically on how the HubSpot ads tool can help you be more effective and efficient in managing and implementing your paid ad campaigns. Remember to start with connecting your accounts to HubSpot, create an audience, create the campaigns (A/B tests), and, of course, analyze the information to ensure you get the highest possible returns on your investment.

In the next chapter, you'll understand the value of implementing live chat as well as a chatbot on your website and learn how easy it is to set up these features using HubSpot—no coding necessary!