Conclusion

We have now completed our journey around the Mobius Loop. In this chapter, we have focused on the measurements and learning we can take away from the features we launch, the experiment we run, and the research we conduct. A relentless focus on measurement enables us to take more concrete decisions that are backed by metrics-based evidence.

The Showcase and Retrospective events that are often run by Scrum and other Agile teams provide ample opportunity to showcase metrics and highlight learnings. We take this opportunity to re-examine the experiments that we designed on the Options Pivot and investigate what actually happened. That often involves looking at the analytics provided by the advanced deployment capabilities offered by the platform – the results of A/B tests, canary launches, feature toggles, and dark launches.

We also highlighted the importance of running usability tests with the full team involved, while being connected directly to end users to develop...