Creating effective personas with the JBTD framework

The JTBD framework is a game-changing approach to product development that involves gaining a deep understanding of the specific jobs customers need to accomplish and the decision-making process guiding their product selection. By designing products tailored to meet these exact needs, JTBD can significantly increase the chances of product selection. By identifying JTBD, you can craft messaging, positioning, and features that truly resonate with customer needs, resulting in more relevant and compelling products.

The JTBD framework represents a departure from product-centric development frameworks in that it emphasizes the customer's perspective. Yet, it distinguishes itself by going beyond understanding the customer's needs and aims to probe their underlying motivations for purchasing. According to entrepreneur and author Guerric de Ternay (https://guerric.co.uk/jobs-to-be-done-examples/), the JTBD framework "helps...