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Cracking the Product Marketing Code
Cracking the Product Marketing Code

Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

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Profile Icon Iman Bayatra Profile Icon Daniel Kuperman
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$34.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9 (7 Ratings)
Paperback Oct 2023 292 pages 1st Edition
eBook
$24.99 $27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $19.99p/m
Arrow left icon
Profile Icon Iman Bayatra Profile Icon Daniel Kuperman
Arrow right icon
$34.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9 (7 Ratings)
Paperback Oct 2023 292 pages 1st Edition
eBook
$24.99 $27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $19.99p/m
eBook
$24.99 $27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $19.99p/m

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Cracking the Product Marketing Code

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Key benefits

  • Sharpen your product marketing skills to make an impact within your organization
  • Unlock deeper insights through real-world examples to shape product development and drive exponential growth
  • Discover product marketing strategies, templates, and frameworks in this one-stop guide
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.

Who is this book for?

If you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.

What you will learn

  • Understand the power of product marketing as you explore inbound and outbound strategies
  • Leverage customer data to uncover insights and fuel innovation
  • Develop impactful messaging to capture your audience’s attention
  • Discover key strategies in customer segmentation and how to build buyer personas
  • Examine each stage of the GTM plan and identify winning strategies
  • Apply the right tactics at each stage of the customer journey to drive product adoption
  • Ensure internal and external stakeholders buy-in to create value
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Oct 27, 2023
Length: 292 pages
Edition : 1st
Language : English
ISBN-13 : 9781837632763
Concepts :

What do you get with Print?

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Product feature icon Colour book shipped to your preferred address
Product feature icon Redeem a companion digital copy on all Print orders
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
OR
Modal Close icon
Payment Processing...
tick Completed

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Estimated delivery fee Deliver to South Korea

Standard delivery 10 - 13 business days

$12.95

Premium delivery 5 - 8 business days

$45.95
(Includes tracking information)

Product Details

Publication date : Oct 27, 2023
Length: 292 pages
Edition : 1st
Language : English
ISBN-13 : 9781837632763
Concepts :

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Frequently bought together


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Total $ 105.97
Gamification for Product Excellence
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$34.99
Cracking the Product Marketing Code
$34.99
Total $ 105.97 Stars icon

Table of Contents

18 Chapters
Part 1 – Introduction Chevron down icon Chevron up icon
Chapter 1: Introducing Product Marketing Chevron down icon Chevron up icon
Chapter 2: Inbound Product Marketing – Product Innovation Chevron down icon Chevron up icon
Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth Chevron down icon Chevron up icon
Part 2 – Driving Product Enhancement with Inbound Strategies Chevron down icon Chevron up icon
Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation Chevron down icon Chevron up icon
Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs Chevron down icon Chevron up icon
Chapter 6: Influencing the Product Roadmap Chevron down icon Chevron up icon
Chapter 7: Customer Segmentation and Personas Chevron down icon Chevron up icon
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth Chevron down icon Chevron up icon
Chapter 8: Competitive Positioning and Messaging for Growth Chevron down icon Chevron up icon
Chapter 9: GTM Strategies for Exponential Growth Chevron down icon Chevron up icon
Chapter 10: Enable Your Sales Team and Maximize Effectiveness Chevron down icon Chevron up icon
Part 4 – Impactful Collaboration and Value Creation Chevron down icon Chevron up icon
Chapter 11: Ensure Internal Stakeholders Buy-In Chevron down icon Chevron up icon
Chapter 12: Analyst Relations (AR) Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

Top Reviews
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9
(7 Ratings)
5 star 85.7%
4 star 14.3%
3 star 0%
2 star 0%
1 star 0%
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Prime User Nov 18, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"Cracking the Product Marketing Code" is an indispensable guide that masterfully unveils the intricacies of product marketing. This book serves as the quintessential source, providing a comprehensive roadmap for navigating the ever-evolving landscape of product marketing strategies. Its insightful content and practical tips make it a must-read for anyone aiming to excel in product marketing. The author's expertise shines through, making this book an invaluable resource that empowers marketers to crack the code and elevate their product marketing strategies to new heights.
Amazon Verified review Amazon
Amazon Customer Feb 21, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
In essence, this book thoroughly addresses the fundamental aspects of product marketing, providing valuable frameworks that can be directly applied in a professional setting. For those aiming to enhance their understanding and efficiency in product marketing, this publication stands out as an excellent resource.
Amazon Verified review Amazon
Sean Broderick Nov 29, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Cracking the Product Marketing code is a really a Haynes Manual for PMM's. The propietary insight provided in the Inbound/Outbound Product Marketing areas is really innovative. It gives great advice for PMM's looking to influence the Product Roadmap and how to create an effective voice of the customer program.This is a text that people will be able to refer to again and again. Recommend to all PMM's regardless of career stage
Amazon Verified review Amazon
ATTAH PEACE CHIZOBA Nov 03, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Iman has been a strong career mentor that has helped me navigate complex aspects of product marketing so I was very excited to get this book. I have practiced product marketing for 4+ years now but this book gave me new perspectives for applying product marketing. It breaks down how product marketing works, the key elements, and best practices for executing product marketing effectively.I also love the simple examples and illustrations that appear all over the book, making it easy for a visual learner like me to get a snapshot summary of how things connect and relate to each other.This is probably the only book I have seen that dives into product marketing elements, featuring day-to-day practical skills, how to apply them, and why it matters so I highly recommend it for anyone who wants to understand product marketing better and thrive in the role.
Amazon Verified review Amazon
Kindle Customer Nov 26, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The TL;DR is that this book covers all the bases for what I would consider "core" product marketing, and gives you very helpful frameworks for applying to your job. If you are looking for a way to get up to speed on product marketing and better understand specific areas, this is probably one of the best out there.When I was asked to write a foreword to the book, I first asked to review a draft copy and was really impressed with the amount of information, how well-written it was, and the handy examples provided. This is a book I highly recommend you read whether you already work in product marketing or if you are trying to better understand what product marketing does.
Amazon Verified review Amazon
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