A managerial mindset
I completed my undergraduate degree in Computer Science (it was called Data Processing back then) in 1983. When people asked me what I was studying, I replied, "programming and computers." The most common reply to that was, "There is a future in that?" My son received his degree in Computer Science in 2018 and my daughter will receive her undergraduate degree in Information Management in 2022. A common joke that we share is, "Those computers; there's a future in working with them?"
It seems a silly observation, but think of it: there are still a significant number of executives and managers who graduated from their undergraduate programs in the 1980s and 1990s. Many of those people have a cursory understanding of computers and programming, and even less of an understanding of data and analytics.
Generally, people do not enthusiastically embrace what they do not understand. You won't find many, if any, of that generation...