You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

Why subscribe?

23. Other Books You May Enjoy

Translating touchpoints to measurable metrics

Using steps of the customer journey to establish metrics to measure a product’s performance is a useful approach because it allows you to understand how customers interact with your product and identify areas for improvement. By identifying and tracking metrics that correspond to each stage of the customer journey, you can gain a deeper understanding of how customers interact with your product and identify areas for improvement. This can help to improve the overall customer experience and drive growth for the business.

In Part 2, we broke down each interaction the customer has with a product into individual touchpoints; in Part 3, you will learn to measure each of these steps and identify patterns in user behaviors that work in favor of or against your product goals. By following the developer journey, you can identify the different steps customers take to successfully use your product. In this process, you will also be able to...