Adjusting CPA bids
If you are using the AdWords Conversion Optimizer, you should continue to adjust CPA bids to get the traffic and results you desire.
Getting ready
Review the ad group's performance within the campaign that's using Conversion Optimizer. You can sort the performance data by various metrics to isolate ad groups that need CPA adjustments.
|
Ad group performance trend |
Recommended CPA change |
|---|---|
|
Converting at a higher CPA than desired |
Decrease CPA bid |
|
Generating a lot of clicks and high costs without any conversions |
Decrease CPA bid |
|
Converting below CPA target |
Increase CPA bid |
|
Not getting enough traffic |
Increase CPA bid |
|
Appearing in a low average position within or below CPA target |
Increase CPA bid |
How to do it...
To edit ad group CPA bids, perform the following steps:
Click on the Campaigns tab and click on the campaign that's using Conversion Optimizer.
Click on the Ad groups tab.
Identify the ad groups you'd like to adjust, for example, ad groups that are converting at a higher...
