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Key benefits

Hear insights from an author who was trained by the Nielsen Norman Group

Browse over 20 years of collected UX insights

Accept or reject 101 thought-provoking opinions on design

Challenge your own ideas on UX

Description

We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways! 101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design. Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don't Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don't tell your user!’ “Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.” - Elizabeth Churchill, Director of User Experience at Google “This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.” - Anne-Marie Léger, Designer at Shopify Some more of the 101 UX Principles featured in this book: Work with user expectations not against them How to build upon established metaphors How to arrange navigation elements How to introduce new ideas to your user Matching pagination and content structure When invention is not good for UX Striving for simplicity Reducing user tasks What to make clickable Making the most of fonts Making your links look like links Picking the right control for the job Data input and what users care about How to handle destructive user actions When color should not convey information Tappable areas and the size of fingers Getting payment details the right way Use the standard e-commerce pattern If you really must use a flat design When to use progress bars or spinners Dropdowns the right and wrong way Handling just-off-screen content How to do Hamburger menus right When to hide Advanced Settings Good UX for Notifications

What you will learn

Use typography well to ensure that text is readable

Design controls to streamline interaction

Create navigation which makes content make sense

Convey information with consistent iconography

Manage user input effectively

Represent progress to the user

Provide interfaces that work for users with visual or motion impairments

Understand and respond to user expectations

What do you get with Print?

Instant access to your digital eBook copy whilst your Print order is Shipped

Colour book shipped to your preferred address

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

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Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

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Rest of the World:

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Unfortunately, due to several restrictions, we are unable to ship to the following countries:

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Amazon verified reviews

Tom & Kate Dec 28, 2019

Exactly what I was looking for! I’m less than one year into a UX career and was looking for an organized, effective learning tool to go with my classes. Super easy read, touched on important topics and wasn’t too advanced for a beginner.

Amazon Verified review

montserrat leon ramos Dec 30, 2019

un vademecum del ux

Logan Feb 25, 2020

Great book- always find myself coming back to it.Nice to the point, lots of good info and quick reference. Glad I picked this up, wish I got it sooner, but it’s still def part of the go-to Arsenal books for now and immediate future.

Anne-Marie Leger Jan 10, 2019

This is a great practical read for any professional who want to learn how to design successful digital products. It covers a lot of fundamental concepts, all supported by specific examples, technical considerations, common design mistakes and the author’s expert opinion. Each principle is short, easy to read and ends with key learning points. The breakdown by topic (Typography, Iconography, Forms, etc.) makes it convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.

Chris R. Becker - Sr. UX Designer Jan 29, 2019

101 UX principles is a great refresher in the knowledge every UX designer (new or old) should know. Clearly written to help designers pick up and reference UX best practices, the book is packed with UX gems. 101 UX Principles allows the reader to understand both context of why it is a principle as wells as its application from typography to user interface. The references feel relevant and modern and the principles althought could be read front to back (1-101) are easily referenced through a table of contents or even just by flipping through the book. This should be in every UX Designers library.

101 UX Principles: A definitive design guide

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