Chapter #44. If a Good Form Experience Can Be Delivered, Your Users will Love Your Product
Almost every kind of software product features a form (a page with inputs for text, numbers and other data that the user has to fill in). They are often the source of major frustration, but if you make your forms and data entry work well, your customers will thank you and your conversion rates will improve.
People generally hate filling in forms—it's slow and can be clunky and cumbersome—so let's make users' lives easier by streamlining and optimizing the data entry process.
This support request form asks for information that the system already knows
The first rule of Form Club is: don't ask for more information than you need. Time and again, users are asked to sign up to sites that ask for:
First name
Last name
Middle initial
Email address
Title
Organization
Street address
Town
County
State
Postal code (ZIP code)
Telephone number (home)
Telephone number (cell)
Telephone number (office)
Password (with some arbitrary...
