Building a Facebook landing page

If you use Facebook, you'd have probably noticed that there are companies that have built beautiful, specialized Facebook landing pages. See the Facebook pages of Red Bull and StandOutBlogger, for examples. When you go to a full-featured Facebook landing page, you are not greeted by the standard list of wall posts, but by an attractive, inviting design. These mini-websites should have one primary goal: to get users to "Like" the business page. When you create a website landing page, we have learned that the goal is to convert your visitor into a customer. Why should your Facebook business page be any different?

Getting Facebook users to "Like" your business page gives you a valuable marketing tool: the ability to post messages on your Facebook business page and the message is automatically distributed out to each user's wall page. You can create a custom Facebook landing page with minimum efforts.

The following screenshot shows an expertly designed Facebook...