Introduction
In this chapter, we will provide tools for the last part of your data-analysis project: result sharing. This is a relevant phase since your work will give no added value if you do not effectively communicate it.
You know this is true, but how do you do it?
The answer to this question can be split into two parts:
- The marketing part
- The technical part
Let’s first briefly address the first part, since the second one will be addressed throughout the chapter. Talking about the marketing part, I refer to all those strategies and activities you perform to sell your product better. Your product is your job, and if you don’t sell it properly, nobody is going to buy it and you would have wasted your time.
This is not the right place to address the point in a proper and complete way, but let me stress at least two points:
- Do not show data, tell a story with it: I know you are really proud of having found a unexpected correlation between that variable and your revenues, but just...
