Content-based recommendation engine

A recommendation engine that is solely based on the explicit or implicit feedback received from customers is termed as content-based recommendation system. Explicit feedback is the customer's expression of the interest through filling in a survey about preferences or rating jokes of interest or opting for newsletters related to the joke or adding the joke on the watchlist, and so on. Implicit feedback is more of a mellowed-out approach where a customer visits a page, clicks on a joke link, or just spends time reading a joke review on an e-commerce page. Based on the feedback received, similar jokes are recommended to the customers. It may be noted that content-based recommendations do not take into consideration the preferences and feedback of other customers in the system; instead, it is purely based on the personalized feedback from the...