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PrestaShop 1.3 Beginner's Guide

You're reading from   PrestaShop 1.3 Beginner's Guide Build and customize your online store with this speedy, lightweight e-commerce solution

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Product type Paperback
Published in Jun 2010
Publisher Packt
ISBN-13 9781849511148
Length 308 pages
Edition 1st Edition
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Table of Contents (18) Chapters Close

PrestaShop 1.3 Beginner's Guide
Credits
About the Author
Acknowledgement
About the Reviewers
1. Preface
1. Building Your PrestaShop FREE CHAPTER 2. Shop Fitting and Layout 3. Merchandising for Success 4. Giving Customers More and Getting More Customers 5. Tools, Newsletters, Extra Income, and Statistics 6. Security and Disaster Recovery 7. Checkouts and Shipping 8. Get Set… 9. Go… To the Future Control Panel Quick Reference Web Resources Pop quiz - Answers

Product mania!


Everything we have looked at in this chapter is fairly non-technical. But the huge range of options and features you have at your disposal can sometimes cause apparent complexity. It is well worth playing with the PrestaShop catalog options and, perhaps, rereading this chapter so that you can fully grasp how PrestaShop manages your catalog and how incredibly flexible and diverse it is.

Having said that, don't hold back on further development until everything is perfect. Any e-commerce store should be an ongoing cyclical thing that you constantly add to, improve, and refine. Also, don't forget my suggestion about opening your shop with just a core range of products and then adding more on an ongoing basis. If you can be making money while working on your catalog, then I think it makes sense.

Pop quiz - a few product marketing questions

  1. 1. Using what you have just learned, how could you sell a product for less than the cost price and still make a profit on the purchase?

  2. 2. Arrange...

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