Summary

	"Anything looked at closely becomes wonderful."
	--A. R. Ammons

In this chapter, we looked at the essential mindset for creativity, the six conditions needed for creativity and applying creativity to UX design. Facilitating creativity in a work-/team-oriented environment more often steeped in efficiency, production, and deadlines than on customer/user needs can be a real problem. Inspired by a talk on creativity by actor/comedian John Cleese, we looked at two modes of thinking, open and closed and how to switch between them in order to be both creative and productive. We looked to at how getting stuck in either of these modes risks missed opportunities and less than superior results. Creativity and decision making is a balancing act that is important to understand and be aware of in our professional lives. Making time and space for creativity is key and can be easily accomplished by following the conditions introduced by Mr. Cleese, which transfer nicely...