Learning case studies from the media and entertainment industry

Data plays a crucial role for media and entertainment organizations as it helps them understand viewer behavior and identify the true market value of the content being shared. This helps in improving the quality of content being delivered and at the same time opens up new monetization avenues for the production houses.

Case study 5 – HD Insights to Databricks migration for a media giant

In this case study, the prime requirement of the organization was processing and number crunching datasets that were 2-3 TB in size every day. This was required to perform analytics on on-demand advertising video service's user data to generate reports and dashboards for the marketing team. Also, the organization was not able to automate the extract, transform, and load (ETL) process of their web and mobile platform viewer's data. This ETL process was being executed using Azure HD Insights. Moreover, managing HD...