Lead management
Lead represents prospects that are interested in purchasing your product or someone who is interested in doing business with your organization. A campaign is one way to generate leads for your organization. Salesforce provides numerous ways to capture leads from different sources, for example, scan business cards and save the information in Salesforce as a lead, or through web-to-lead, and so on. You can easily access leads through any device, such as mobile, tablet, or workstation. If you want to increase inside sales productivity by assigning qualified leads to them, follow these best practices:
Follow these best practices to build a strong funnel of marketing qualified leads:
Before you start managing a qualified lead, you have to define it. A qualified marketing lead is nothing but a person or an organization who has shown interest in buying your product or doing business with your organization and passed a set of lead qualifications criteria in order to progress further...
