E-Commerce Integrations

In the previous chapter, Chapter 13, we covered how to set up a store in the Mailchimp application if you don’t already have an existing e-commerce footprint. In this chapter, however, if you are already using another shopping or e-commerce platform, we’ll go over some of the benefits of connecting that platform to your Mailchimp account and what some of the most common and popular integrations are.

In this chapter, we’ll go over the following:

• Featured commerce integrations
• The movement of information between platforms
• How to expand your marketing efforts with your commerce data

Before we get too far ahead of ourselves, I want to be sure to clarify what we mean by integration within the context of Mailchimp. Integration here is used to refer to an application serving as an intermediary to pass data from one platform to another. These integrations can be developed by Mailchimp or another developer (for example,...