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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
Bill Inmonthe "father of data warehouse"has written 57 books published in nine languages. In 1991, he founded the company Prism Solutions, and in 1995, he founded Pine Cone Systems, which was later renamed Ambeo. Bill was named by ComputerWorld as one of the ten most influential people in the history of the computer profession.
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

In summary

There is great analytical value in creating a database from textual data. There is even greater value in combining textual data and structured data.

In order to combine textual and structured data, there must be an intersection between the two environments. Fortunately there are some common areas between the two environments. These common areas include money, time, and geography.

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Authors (1)

Profile icon Bill Inmon
Bill Inmon
Bill Inmonthe "father of data warehouse"has written 57 books published in nine languages. In 1991, he founded the company Prism Solutions, and in 1995, he founded Pine Cone Systems, which was later renamed Ambeo. Bill was named by ComputerWorld as one of the ten most influential people in the history of the computer profession.
Read more
See other products by Bill Inmon

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