Unlocking Success in Product Strategy and Planning

To succeed in today’s competitive market, having a well-defined product strategy and plan is crucial for any organization. This chapter goes beyond exploring market research methods and delves into the vital components of product strategy and planning, which are product development and product lifecycle management (PLM). The aim is to provide you with the necessary skills to transform customer insights and market research into successful product offerings.

The chapter covers essential areas such as product design, feature prioritization, developing a minimum viable product (MVP), and PLM, all of which are crucial for effective product development. Additionally, the chapter highlights the significance of product positioning, pricing strategies, and developing a comprehensive product roadmap to ensure that your product remains relevant and adaptable to the changing needs of your target audience.

The chapter includes best...