Chapter 7, Focus Groups
Focus Groups for Beginners by Jacqueline M. Barnett, Texas Center for the Advancement of Literacy & Learning, 2002
Advantages & Disadvantages of a Focus Group by Alexis Writing, Houston Chronicle
When to Use a Focus Group and When Not to by Diane Loviglio, Mozilla UX, August 21, 2012
Survey or Focus Group: Which to Use When by Susan Eliot, The Listening Resource, December 14, 2010
Focus Groups Tip Sheet published by the University of California at Berkeley, September 2006
Qualitatively Speaking: The focus group vs. in-depth interview debate by Carey V. Azzara, Quirk's Marketing Research Media, June 2010
When and Why to Choose Focus Groups vs. One-on-One Interviews by Roger A. Straus, The Research Playbook, January 21, 2010
Designing and Conducting Focus Group Interviews by Richard A. Krueger, University of Minnesota, October 2002
Focus Groups: A Tool for Evaluating Visitor Services, Park Studies Unit, University of Idaho
How to Run Useful, Inexpensive Focus Groups, The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups
People Skills by Robert Bolton, Touchstone Books: New York, 1986
Focus Group Facilitation Guidelines by Jill Dixon, University of Wisconsin, May 2005
Toolkit for Conducting Focus Groups, Rowan University
