Redefine/validate the purpose of the enterprise

The purpose/mission of the company defines the essence of its existence. It helps to bring alignment across the enterprise on what outcomes it values most, and therefore is a guiding force for all decision-making in the business. It defines how an enterprise will differentiate itself from its competitors. The criticality of the purpose cannot be emphasized enough, as it is the foundation of the strategies of the enterprise and encapsulates its values.

Enterprises can enhance and sustain agility only if they are an integral part of their surrounding ecosystem. The ecosystem consists of various groups of stakeholders, including employees, shareholders, suppliers, the society at large, and, most importantly, the customers. Enterprises can no longer operate in a vacuum, hence the need to have a mission/purpose that is inclusive of the stakeholders that it is closely connected with and to be able to clearly articulate this as well. However, sometimes...