Getting a holistic view of your content's performance

Another cool feature you can use is to connect your Google Search Console in order to use real data to inform your SEO.

By clicking on the Install button, you'll be led to HubSpot App Marketplace, where you will need to search for this app.

Figure 5.30 – Searching for the Google Search Console app in HubSpot

Choose the Google Search Console app and in the top right-hand corner, choose Connect app.

Figure 5.31 – Adding Google Search Console to HubSpot

You'll now need to connect your account by entering your Google credentials, then click on Allow to grant HubSpot permission to connect your Google account.

What will this integration give you?

Your SEO tool and optimization tab will have the following five metrics:

• Average position: The website domain you entered gets a numeric value based on its position on Google's search results...