Summary

In this chapter, we delved into the realm of external communication for hackathons and discovered how it can be leveraged to expand your audience and establish a profound connection with your community. We began by examining the distinctions between various social media platforms, unraveling their unique features and advantages. To illustrate our points, we drew upon the remarkable campaigns of Dream for Sweden and Dream for Earth, showcasing how they effectively utilized social media.

Moving forward, we explored the fundamentals of setting up social media accounts for your hackathon. We provided insights into the key considerations that must be taken into account when crafting a social media team capable of delivering on your hackathon objectives. The significance of assembling a team with diverse skill sets and a shared passion for the event was emphasized.

Additionally, we emphasized the pivotal role of timing in your hackathon’s external communication strategy...