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Key benefits

Apply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce store

Discover a checklist of nearly 300 must-do activities to ensure that no task is overlooked

Integrate Drupal with other third-party marketing applications and systems

Description

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

Who is this book for?

This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

What you will learn

Explore the most successful digital marketing techniques

Create your digital marketing plan with the help of Drupal s digital marketing checklist

Set up, manage, and administer all the marketing components of a Drupal website

Discover how to increase the traffic to your Drupal website

Develop and implement an e-commerce marketing strategy for your Drupal Commerce store

Manage your daily marketing activities using Drupal

Get started with customizing your consumers digital experience

Find out what s next for Drupal and digital marketing

What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

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Shipments are not trackable

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Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

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Rest of the World:

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Unfortunately, due to several restrictions, we are unable to ship to the following countries:

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Fang Jin Mar 14, 2022

If you don't want to be a hard-core developer to code the exact logic, and at the same time you don't mind absorbing all business idea, Drupal seems to meet the gap. And this book is a step by step guide to help you setup a Drupal website for commerce while meeting all your digital marketing goals. I believe this book is good for anyone who either just comes to Drupal or e-commerce or both.

Amazon Verified review

Tiny Mar 21, 2022

More and more modern commerce solutions are shifting towards a digital base for delivery and integrating solutions to digital marketing makes perfect sense. This text offers a perfect opportunity to learn Drupal, an open source content management to tool, to build and deploy your digital marketing solution. If you haven’t used Drupal, the text claims Drupal websites support about 2% of overall e-commerce solutions, equating to hundreds of thousands of websites, globally. Section 1 offers a practical guide to build a marketing plan, Section 2 gets into the intricacies of Drupal, and Section 3 provides a roadmap to future expansion. Recommend the book for anyone looking for digital marketing solutions. If you have no idea where to start your to start a digital marketing campaign, section 1 is for you. This area doesn’t focus on Drupal and instead goes through the basics of launching your campaign. Fernandes covers the basics of marketing and advertising, how to work through prospects leads, and customers, and how to build a strategy. After offering an extensive guideline, the book offers two detailed examples showing how to put the strategy into practice. In the next section, you learn how to set up and use Drupal, linking to your own content and managing the dissemination. After the initial install and node-based flow, the work shows how to add media, build a landing page, and manage the taxonomy for all the various items supporting your business. You will learn how to lift and shift your old web site to Drupal with full redirection, add social media tags, and link to affiliates. Further, this area allows you to set managed email services whether you want to deliver spam, or just integrate to coordinate sales, newsletters, and promotions. Not skipping any steps, the section also deals with multiple analytic strategies to understand exactly how your new marketing platform is performing. The third section looks ahead, using Drupal to build Kanban boards, a personal favorite of mine with DevOps, and considers alternative tools for Customer Resource Management. Each step can be used to make your project more effective. If there was one flaw for me, it was that I don’t currently have anything to sell via e-commerce. The excellent overview made me want to jump right out there, build a website, and start selling. Even without a sales opportunity, the knowledge about how to run a campaign was excellent. I recommend this book for anyone starting out a new sales site, or looking to take previous performance to new levels.

Wayne M Eaker Mar 15, 2022

This book is a thorough overview of the modules and techniques you can use to implement your digital marketing strategy on a Drupal website. It covers a wide array of topics, including content marketing, SEO, email marketing, and analytics. I’ve been building Drupal websites for over 15 years, and there were helpful modules described here that I’d never heard of. If you’re a marketing professional with a Drupal website, this book is a great cheat sheet of tools you should ask your developer to install, and if you’re a Drupal developer, it’s a great list of tools you can install to differentiate your product from the “standard” Drupal website. I’m very happy that I read this book.

jstracke Jan 03, 2023

Gives a very good overview of todays marketing techniques and a detailled guide how to apply them with Drupal (This book does not save you from going through the drupal documentation)

Terry May 29, 2022

This book delivers step-by-step instructions on installation of Drupal 9, modules, and supporting coding. This is essential information for a less experienced developer.

Digital Marketing with Drupal: The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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