Section 4: Prioritize It

In Section 3, Discover It, we worked our way around the Discovery Loop. We started with Why—why are we embarking on this initiative? What is our great idea? We used the North Star to help us frame this. We defined the problem and understood the context further by using the Impact Mapping practice to align on our strategic goal. Impact Mapping helped us converge on all the different actors involved that could help us achieve or impede our goal. Impact Mapping captures the measurable impacts we want to effect and the behavioral changes we would like to generate for those actors. From this, we form hypothesis statements about how the different ideas for deliverables may help achieve these impacts.

We refined this understanding further by using the human-centered design techniques and Design Thinking practices such as Empathy Mapping and Contextual Inquiry to observe and connect with our actors. We explored business processes and domain models using...