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Data Analytics Made Easy

You're reading from   Data Analytics Made Easy Analyze and present data to make informed decisions without writing any code

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Product type Paperback
Published in Aug 2021
Publisher Packt
ISBN-13 9781801074155
Length 406 pages
Edition 1st Edition
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Author (1):
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Andrea De Mauro Andrea De Mauro
Author Profile Icon Andrea De Mauro
Andrea De Mauro
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Table of Contents (14) Chapters Close

Preface 1. What is Data Analytics? 2. Getting Started with KNIME FREE CHAPTER 3. Transforming Data 4. What is Machine Learning? 5. Applying Machine Learning at Work 6. Getting Started with Power BI 7. Visualizing Data Effectively 8. Telling Stories with Data 9. Extending Your Toolbox 10. And now?
11. Useful Resources 12. Other Books You May Enjoy
13. Index

Chapter 7

  • On the superiority of vision on the other senses or, like John Medina puts it, on the fact that "vision trumps all other senses", see: Medina, J. J., 12 Principles for Surviving and Thriving at Work, Home and School. Pear Press, 2009.
  • On the importance of vision in human cognition, which includes Prof. David William's claim on the portion of cortex dedicated to vision, visit https://www.rochester.edu/pr/Review/V74N4/0402_brainscience.html.
  • To learn more about preattentive attributes, you can read the book Few, S. "Show me the numbers." Analytics Pres (2004) or read Few's article, "The visual perception of variation", at https://www.perceptualedge.com/articles/visual_business_intelligence/the_visual_perception_of_variation.pdf.
  • An earlier version of preattentive attributes was published in 1984 by Cleveland and McGill from Bell Labs. The paper exhibits a number of vintage charts from the 80s, and it is worth a read:...
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