Why inbound product marketing?
Many tech companies are product first; they are busy innovating their products and implementing new features so frequently while assuming this is what customers want, while this is not the case. Product marketing is the right path to help companies make the shift to become customer-centric and infuse customers' needs and demands. This is exactly what happened with Microsoft when they launched Windows 8. The launch was a big failure since Microsoft was product-first. Later, this was a great lesson that Microsoft learned from when launching Windows 10, as it involved marketers at the earliest stages of developing the new product. They made sure every step was customer-centric and developed a compelling product with the right features that customers wanted to adopt.
During this time, Microsoft was facing growing competition from Google and Apple and decided to release the new big thing in the industry, Windows 8. The product was packed with countless innovative...
