The artists – examples of B2C products done right

The artists are here to show us how AI can be leveraged in a way that allows expression for potentially billions of unmet customers. B2C refers to products that are built with the expectation that the product will be bought and used by individual consumers rather than other businesses. With B2C products, there’s a feeling that you’re looking for a way to satisfy the needs and tastes of many individuals. Upon further reflection, B2C companies are looking to satisfy the few common collective needs of millions. The more due diligence that goes into imagining solutions and understanding unmet needs that would help so many people, the more prepared these companies will be to satisfy unmet needs.

Hands down our favorite AI-powered consumer app would be TikTok. Considering the rise and prominence of the big tech giant’s stronghold on American (and worldwide) consumers, the resounding success of its recommendation engine...