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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
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Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Setting up location extensions


Location extensions highlight your business address and help you set yourself apart as a local business. They show a link to Google Maps with your phone number and the option to get directions to your location.

Getting ready

Decide how you'd like to enable location extensions:

  • By using addresses from Google Places

  • By manually entering addresses

If you have a business listing with Google Places, you'll need your username and password to connect it to your AdWords account. To create your listing for free on Google Places for business, go to www.google.com/placesforbusiness.

If you do not have a Google Places account, you can still take advantage of location extensions by entering your business address manually into AdWords.

How to do it...

To set up social extensions, follow these steps:

  1. Click on the Campaigns tab.

  2. Go into a specific campaign and go to the Ad extensions tab.

  3. From the View drop-down menu, select Location Extensions.

  4. Click on + New extension.

  5. To use your Google...

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