The LEVER framework
Early in my career, I used the cue-routine-reward framework to change the users' behaviors for their benefit. The operant conditioning resulting from the perceived possibility of reward always worked with the majority of users who arrived at the reward stage. Amazing marketing teams provided the cues, and the rewards were many, varied, and choosable, often with a bit of randomness mixed in. However, for a significant number of users, the behavior change failed.
To remedy this, I came up with the LEVER framework. It is an extended version of the cue-routine-reward framework. I have used it to provide behavioral change solutions to my clients. This book is the first time I have published it. I hope it will help you to make your users happier.
LEVER is a five-step framework, starting with external cues, which then lead to the namesake LEVER element, which then leads to perceived possible rewards. They reinforce the effect of the external cues. After one or more cycles, the...
