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User Experience Mapping

You're reading from  User Experience Mapping

Product type Book
Published in May 2017
Publisher Packt
ISBN-13 9781787123502
Pages 352 pages
Edition 1st Edition
Languages
Author (1):
Peter W. Szabo Peter W. Szabo
Profile icon Peter W. Szabo
Toc

Table of Contents (20) Chapters close

Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. How Will UX Mapping Change Your (Users) Life? 2. User Story Map - Requirements by Collaboration and Sticky Notes 3. Journey Map - Understand Your Users 4. Wireflows - Plan Your Product 5. Remote and Lab Tests for Map Creation 6. Solution Mapping Based on User Insights 7. Mental Model Map - A Diagram of the Perceived Reality 8. Behavioral Change Map - The Action Plan of Persuasion 9. The 4D UX Map - Putting It All Together 10. Ecosystem Maps - A Holistic Overview 11. Kaizen Mapping - UX Maps in Agile Product Management 12. References

The cue-routine-reward framework


The classic behavior change model is based on the cue-routine-reward framework. This works by the simple principle that a trigger makes you act (cue), with a consistent behavior (routine), possibly resulting in a positive event (reward). For example, you may feel sleepy in the morning. This is the cue, which triggers the drinking coffee routine, possibly resulting in being more alert, increased concentration, and increased dopamine levels. Overall, you might feel good, as a reward. This, in turn, strengthens the association between cue and routine, so it's more likely that tomorrow morning you will also have coffee.

For the routine, conscious thought is not required. If you are a coffee lover, you will most likely not think whether to drink a cup or not, you just drink it. The cue-routine-reward framework is so strong that sometimes it can go against your conscious decisions. This is what people usually call an addiction.

The most direct way is using a highly...

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