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User Experience Mapping

You're reading from User Experience Mapping

Product type Book

Published in May 2017

Publisher Packt

ISBN-13 9781787123502

Pages 352 pages

Edition 1st Edition

Languages

Concepts

User Experience

Author (1):

Peter W. Szabo

Table of Contents (20) Chapters

Title Page

Credits

About the Author

About the Reviewer

www.PacktPub.com

Customer Feedback

Dedication

Preface

1. How Will UX Mapping Change Your (Users) Life?

2. User Story Map - Requirements by Collaboration and Sticky Notes

3. Journey Map - Understand Your Users

4. Wireflows - Plan Your Product

5. Remote and Lab Tests for Map Creation

6. Solution Mapping Based on User Insights

7. Mental Model Map - A Diagram of the Perceived Reality

8. Behavioral Change Map - The Action Plan of Persuasion

9. The 4D UX Map - Putting It All Together

10. Ecosystem Maps - A Holistic Overview

11. Kaizen Mapping - UX Maps in Agile Product Management

12. References

Samsung's 2017 redesign

In the previous chapters, we solved problems by creating something new from scratch. However, now we will do something completely different--we will test an existing site. Then, in the next chapter, we will create a map based on the results, and see how we can action the map, resulting in a better site, or even a new product.

Samsung's UK website from January 2017 is the base for our redesign project. If you visit http://www.samsung.com/uk/ while reading this book, the site might look different:

The opportunity is that Samsung's potential customers want an easy way to get a new smartphone. They want to learn more about Samsung's products and want a fast and secure way to buy them. If we understand the users, Samsung can increase the conversion rate of the website, creating a more straightforward path for the users. This can result in more sales.

Don't get me wrong, Samsung.com is not a bad site, far from it. It is created and maintained by smart and dedicated people...

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Authors (1)

Peter W. Szabo

Peter W. Szabo is one of the world's leading user experience consultants, the principal of the farZenith.com agency. He is a frequent conference speaker, workshop host, and user centricity evangelist. His UX blog, Kaizen-UX.com, gained its popularity for UX management articles and novel user experience approach. He used to be a senior manager leading the UX team at the world's biggest online gambling corporation, Amaya Inc. (known for brands such as PokerStars, BetStars or FullTilt). As UX Director at WhatUsersDo (Europe's largest remote testing platform), he contributed to the widespread acceptance of remote research in the UX industry. Outside of the UX world, he is the proud father of Maya and Magor. He enjoys reading, writing, and playing games (not just computer ones). He is a cat person. Ok, that's an understatement, he is simply crazy for cats.

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